Surviving the MarTech Jungle Vol. 2 – Consolidating TechStacks with the Salesforce CDP
Your guide to finding the right route in MarTech terrain. Discover how you can avoid digital overload and clear the path to a superior customer experience through targeted harmonization and consolidation of your tech stack.
In this whitepaper, we address the most important questions, such as:
- Why is the harmonization of the MarTech stack crucial for success in digital marketing?
- How can companies systematically consolidate and optimize their existing marketing tools?
- How can Salesforce be integrated to improve the MarTech stack?
- What steps are necessary to develop an effective and sustainable MarTech strategy?
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