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White paper

Surviving the MarTech Jungle Vol 2 – Consolidating TechStacks with the Salesforce CDP

Mockup Surviving the MarTech Jungle Vol 2 – Consolidating TechStacks with the Salesforce CDP

An overview of the content of our white paper

  • Chapter 1: The minimal set-up of a customer experience architecture
  • Chapter 2: TechStack consolidation - procedure model according to checklist
  • Chapter 3: Salesforce - Concrete integration scenarios
  • Chapter 4: The next three steps on the way to an optimized MarTech stack

Surviving the MarTech Jungle Vol. 2 – Consolidating TechStacks with the Salesforce CDP

Your guide to finding the right route in MarTech terrain. Discover how you can avoid digital overload and clear the path to a superior customer experience through targeted harmonization and consolidation of your tech stack.

In this whitepaper, we address the most important questions, such as:

  • Why is the harmonization of the MarTech stack crucial for success in digital marketing?
  • How can companies systematically consolidate and optimize their existing marketing tools?
  • How can Salesforce be integrated to improve the MarTech stack?
  • What steps are necessary to develop an effective and sustainable MarTech strategy?

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