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White paper

Leveraging first-party data in paid media

White paper: Leveraging First Party Data In Paid Media

In this white paper you will:

  • Get an overview of the Belgian madTech ecosystem
  • Learn more about the market maturity and how Belgium is doing compared to more advanced Eurpean markets
  • Fit-gap analysis
  • How to enable first-party data at scale
  • Learn the implications for the lottory industry
  • Get strategic recommandations

Navigate the future of paid media in Belgium

The landscape of paid media is evolving rapidly. With the phasing out of third-party cookies and increasing regulatory oversight, advertisers face unprecedented challenges in reaching their audiences effectively while staying compliant. This is especially true for advertisers in regulated sectors, such as lotteries, where the stakes for precision and governance are higher than ever.


Why should you download this white paper?

Are you prepared for the shift to first-party data? Belgium’s madTech ecosystem is at an inflection point. While awareness and technical capabilities are high, adoption is constrained by market size, regulatory caution, and fragmented ecosystems. This whitepaper dives deep into the challenges and opportunities, providing actionable strategies to help advertisers navigate this transition effectively.

Download our white paper

This whitepaper provides insights, benchmarks and actionable recommendations for the Belgian market

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To see other benefits, full pricing and deliverables.

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