
WHITE PAPER
Trendpaper: State of TV & Video 2024 + Update 2025
Now available: Our Update to State of TV & Video 2025
Fill out our download form now and get additional, free access to this year's update “State of TV & Video 2025”! We illuminate:
TV & Video Market in DACH 2025
- Changes in media consumption behavior
- Success factors & strategies of the most successful IPTV, SVoD & AVoD providers
- Impact of the abolition of the "Nebenkostenprivileg" in Germany – expectation vs. reality (as of 03/25)
A Deep Dive into Advertising-Financed Business Models
- Presentation of three central business models
- Potential and reasons why even traditional broadcasters, media houses, and SVoD platforms are adopting new advertising-financed business models
- Success factors of advertising-financed business models (holistic view) and the use of advertising (operational view)

In our trend paper, you will learn about:
- Key DACH TV & Video Market Developments
- Global Video Trends
- The Potential of Free Ad-Supported Streaming Television (FAST)
- Chances of AI powering Video Services
- Impact of Discontinuation of “Nebenkostenprivileg” in Germany
- Digital Transformation of German TV Broadcasters
- Telco TV Offerings in DACH
Why you should read our trendpaper
The TV and video market in the DACH region is continuously evolving, influenced by technological advancements, changing consumer behavior and macroeconomic trends. This trend paper looks at the key changes that are shaping the future of TV and streaming. Discover how these changes influence business strategies and offers of the myriad of national and international players!
Download now!
Get immediately access to this trendpaper and learn about recent market developments in DACH, highlighting key trends, media usage and Telcos' offerings.
Interested in this trendpaper?
Get immediately access to this trendpaper and learn about recent market developments in DACH, highlighting key trends, media usage and Telcos' offerings.