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Trendreport

State of TV & Video 2026 – FAST Special

Download for free now: Trend Report presented by valantic & FUNKE Channels 

The TV and video market is undergoing a pivotal transformation: usage patterns, business models, and competitive dynamics are changing - and FAST (Free Ad-Supported Streaming Television) is evolving from a trend into an integral part of the streaming ecosystem.

Why you should read our trend report

  • Understand the transformation of the TV and video market
  • Gain concrete insights into the opportunities and challenges of FAST
  • Learn which strategies pay off for providers and advertisers
  • Use well-founded insights to strengthen your market position

What to expect in the trend report

The Trend Report provides a concise and in-depth analysis of the most important developments in the TV and video market—with a particular focus on FAST. The study is particularly relevant for:

  • Telecom companies and network operators offering TV/streaming services

  • Advertisers

  • Content providers & media companies

  • Platform operators & tech providers

Chapter 1 in Focus: The TV and Video Market in the DACH Region

  • Changes in Media Usage Patterns

  • Developments on the Provider and Distribution Sides

  • Analysis and Contextualization of Current Market Events and Strategies of Successful Providers  

Chapter 2 in Focus: FAST – Market Trends & Outlook

  • Current State of the FAST Market: Current Market Structure, Supply Landscape, and Usage

  • Global Market Trends: Growth, Dynamics, and Regional Differences

  • Key Trends, Business Models, and Strategies for Media Companies, Platform Operators, Content Providers, and Advertisers  

Our experts

Philipp Günther, valantic

Philipp Günther - Managing Director, valantic

Antonia Mangler, valantic

Antonia Mangler - Consultant, valantic

Alexander Rüben, FUNKE Digital

Alexander Rüben - Managing Director, FUNKE

Claudia Schröder, FUNKE Channels

Claudia Schroeder - Director, FUNKE

About the cooperation with FUNKE

The trend report was produced in collaboration between valantic and FUNKE Channels based on relevant market studies, publicly available information, and the companies’ own analyses and data.

As part of the FUNKE Media Group, FUNKE Channels supports platforms, content providers, and advertisers in the successful distribution, scheduling, and monetization of FAST content.

More about FUNKE Channels

FUNKE Channels Logo

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Interested in our trend report? 

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