Surviving the MarTech Jungle

New Horizons in Data-Driven Marketing – An Expedition Guide through the Jungle of Marketing Technologies

What you’ll learn from this whitepaper:

Getting to know the disciplines in data-driven marketing – A topographical map of the MarTech jungle
Platform vs. best-of-breed technology providers – A first overview of the inhabitants of the MarTech jungle
The buyer and customer journey – Choosing the individual expedition route
Becoming a data-driven organization – How any company can settle into the MarTech jungle in a long-term, sustainable way