Digitalization is transforming the customer journey from analog to digital. Customers in B2B as well as B2C are already well-informed before they buy. In short: they interact digitally.
Learn in our white paper:
- how customer relationships have changed over the last decades.
- why yesterday's CRM is no longer enough today and why the path leads towards customer experience management.
- what it means for the companies of tomorrow.
- why end-to-end processes are important in the age of the customer.
