Accessibility in e-commerce

More reach and satisfied customers on your channels

Factsheet Accessibility in E-Commerce

Make your online store accessible and extend the reach of your digital offering.

Accessible e-commerce channels play a key role in increasing customer satisfaction by providing visitors with an excellent user experience.
In 2021, there were 101 million people with a disability living in private households in Europe (80% of them invisible!). This corresponds to a population share of 27%. The corresponding share in Germany is 19%, in Austria 18% and in Switzerland 22% - and the trend is rising. It is therefore in everyone's interest to make online offerings accessible in order to make it easier for people with disabilities to use them.

The implementation of accessible websites is based on the Web Content Accessibility Guidelines (WCAG) 2.1 of the W3C, which are the international standard. These guidelines are assessed in three levels (A, AA and AAA), with AA also becoming mandatory for non-governmental websites from 2025.

There are various limitations, such as motor impairments, hearing impairments, visual impairments, blindness and poor concentration, which should be taken into account in the design.

An accessible way of working should be established for both feature development and content maintenance. An accessible website not only facilitates access for people with disabilities, but also offers increased usability for other groups of people. Store operators benefit from a broad target group, increased user-friendliness and SEO friendliness.

Get started now and make your e-commerce accessible and future-proof.

Download Accessibility factsheet now!